There is no training for growing older
Because growing older is something we’ve never done before, we must trust the ones who guide us—especially when choosing senior living.
Think of us as your personal senior living advisors in St. Johns County. The best decisions begin with trusted advice. That’s where we come in.
Need Help Finding the Right Senior Living Community?
Three Things to Know Before You Start
- We are Not a Call CenterYour Advisor is local and has walked these hallways many times. We provide personal, in-person guidance.
- Experience MattersOur Advisors average 13 years of experience helping Seniors and their families make important care and living decisions.
- Our Service Is Free to YouOur Advisors are compensated by the Senior Living Community you choose—not by you.

Chelsea Albert
Senior placement advisor, St. Johns County
Chelsea Albert brings 15 years of geriatric experience, including occupational therapy in skilled nursing, to helping families confidently navigate senior living and find the right care.
- Years assisting families15+
- Number of clients served75+
- Communities toured in person50+
- Cost to your familyNothing
What families say
Chelsea guided our family through finding the right assisted living for my dad during a difficult time. She attended tours, answered questions, and continued checking on him after move-in. She truly went above and beyond!
Meet your Senior Living Advisor
The day may come when it’s time to move on. Whether you need more support or your home has become too much to maintain, Northeast Florida offers many Senior Living choices. We’ve all heard the horror stories—and, frankly, some communities should be avoided.
The good news is that I know which communities provide quality care. I will match your needs, lifestyle, and budget with the right community, helping you avoid costly mistakes and unnecessary stress. Perhaps best of all, my guidance is free because I am compensated by the community you ultimately choose.

Senior Living Options… Explained
Assisted Living, Life Plan Communities, Memory Care. These may be new terms for you but they are not new to us. See below for detailed introductions to the key living options in Senior Care.
Still not sure which level fits? That is the question Chelsea answers all day.
Ask Chelsea
Everything seniors need to know…All in One Place
Written for Florida, kept current, free to read, and yours to print.
Read, Print, Learn… 67 Articles Inside
Talk with Chelsea
Senior planningEstate planning, Medicare, long term care, medical directives, and funeral planning, in the order you actually need them.Start reading (opens in a new tab)
Where to find real answersUnbiased sources, how to avoid fraud and identity theft, and the few websites worth bookmarking.Start reading (opens in a new tab)
Buying a retirement homeA step by step walk through the purchase, plus the quirks of Florida real estate that surprise people from out of state.Start reading (opens in a new tab)
Staying in your own homeThe changes that let you stay put longer, how to hire the right contractor, and the technology that quietly helps.Start reading (opens in a new tab)
Living longer, on purposeIdeas and strategies for staying engaged rather than slowly stepping back from everything.Start reading (opens in a new tab)
Downsizing and sellingGetting the right price on the right terms, and the local services that make the move bearable.Start reading (opens in a new tab)
You should know how the big sites make their money
We are not going to pretend the national services are villains. They are advertising businesses, and they are paid a commission by the communities they send you to. That is legal and it is ordinary. It is also why your phone rings six times the afternoon you fill out their form, so you deserve to know it before you type anything anywhere.
You become a lead
- Your information goes out to several communities at once, and each one calls.
- The advisor works from a call center and may have never been inside the building.
- Communities that pay a commission are displayed. Ones that don’t are not.
- Once you sign, the file closes. Nobody asks how it went.
You stay a person
- Nothing is sent anywhere until you say who you want to hear from. We never sell contact information.
- Your advisor lives locally and has walked these hallways many times.
- Our advice is not for sale.
- We check in after the move and pass on what you tell us for the next family. Consider us to be the Consumer Reports of Senior Care.
That is the whole difference, and it costs you nothing to test it.
Ask Chelsea a questionWe are here, and there is no rush
Tell Chelsea where things stand and expect a reply, usually the same day. A sentence is enough to start, and nothing is sent to any community until you say so.